Content Marketing & Strategies
Event Date
Location
Request for brochure
Overview
Join us at this 2-day conference to equip yourself with practical strategies to build an effective content strategy in today’s fastpaced communications landscape, with emphasis on the creation of innovative and compelling content for higher engagement and discovering how sophisticated monitoring and measuring tools can track and refine overall content effectiveness for better ROI.
Pick up tips on how to schedule and curate content for integration across various platforms.
Learning Objectives
- Examine & understand the impact of changing consumer behaviour on marketing & communications
- Drive content strategy to success
- Strategise mobile communications for extended reach
- How you can build & execute storytelling
- Hear how to synergise communications across platforms to maximise overall content value
- Gather tips on how to build a consistent brand image across channels
- Assess your organisation’s readiness to adopt content marketing
- Learn how to monitor & convert collected data into actionable plans within a short time frame
- Broaden your marketing communications efforts through mapping of consumer buyer journey to possible touchpoints to connect
- Identify tools to analyse & measure ROI & overall content effectiveness
- Learn best practices & pitfalls to avoid in content marketing
Who should attend?
- C-suites executives
- directors
- heads & VPs of marketing & communications, public relations
- demand/ lead generation
- branding, advertising & promotions
- digital/ social media/ interactive marketing
- customer engagement/ outreach & loyalty marketing
Topics Covered
- Turn Your Brand into a Bestselling Magazine: Crafting Content Strategy for Brands
- Publishing Content for On-the-Go Target Audience
- Creates Compelling Brand Stories through Content
- Leveraging on Internal Stakeholders & External
- Audience to Build Content Value
- Creating Multiplatform Content for Seamless Integration across Channels
- Bracing for the Big Content Movement
- Measuring Content ROI to Assess Overall Effectiveness of Strategy
Our Speakers
Tagline
Sponser and Media partner
The crisis is a critical moment in which fates of companies are quickly decided. Companies must not only take the correct action, but they must also respond in the shortest time possible to prevent further damage to their corporate reputation. In this social media age, never have crises been so visible and immediate in crossing the physical boundaries of countries worldwide that they pose such an enormous threat.
