Finance for Non-Finance Managers Masterclass

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15th Jun 2021


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Melbourne, Sydney, Canberra  (GMT+11): 9am to 5pm

Adelaide (GMT+10:30): 8.30am to 4.30pm

Brisbane (GMT+10):8am to 4pm

Perth, Singapore, Malaysia (GMT+8): 6am to 2pm

New Zealand (GMT+13): 11am to 7pm



Finance is the root of how business makes money and language of business in numbers! Unfortunately, still many key decision-makers and core team members struggle to speak the language of business and are making decisions based on assumption, gut-feel and a few rule-of-thumb. In addition, they are heavily dependent on the finance department and accountants without understanding the financial implications of their own decisions, as they believe they are a non-finance person. In this one-day masterclass – Finance for Non-Finance Managers (FNFM), participants will realise if their decision affects the bottom-line of their organisation then they are a finance person. As the saying goes, “A chain is as strong as its weakest link.”. Similarly, an organisation is as strong and/or effective its weakest decision-maker.

The FNFM masterclass is specifically designed for management professionals with little or no accounting and finance background. The content has been prepared after researching hundreds of failed companies and studying the fatal mistakes made by so-called non-finance people. This masterclass will equip the participants with the ability to analyse financial reports irrespective of the size of the data, as they will learn to extract relevant information by processing any financial data with simple proven steps. This will boost their confidence not only to interact with financial experts but also to make informed-profitable decisions based on facts and not mere assumptions.

This interactive masterclass will be delivered using industry case studies, practical examples, real-life experiences, and above all, it is intentionally designed to make the subject finance, fun to learn. The participants will gain vital skills in forecasting, budgeting, costing, assessing opportunity cost, interpreting financial statements, and most importantly being proactive rather than busy firefighting.

Learning Objectives

The main objective of the masterclass is to equip participants to make informed-profitable decisions that affect the bottom-line positively by understanding numbers that in turn will help their organisation to make more money than it spends.

At the end of the masterclass, participants will be able to:

  • Analyse the three key financial statements – Profit & Loss, Balance Sheet and Cash Flow Statement
  • Understand and use financial terms with confidence
  • Implement cash management practices
  • Plan, develop, implement and control budgets
  • Measure risk and recognise financial warning signs
  • Perform financial ratios analyses to evaluate the health of the organisation
  • Gain a vital understanding of the financial impact of their decisions on the organisation
  • Minimize risk and maximize results by doing less.

Featuring Our Speakers

Chinmay Ananda

Financial Educator & Business Storyteller 

Lecturer at RMIT University

Finance Academy Australia

Since 2014, Chinmay has trained and consulted over 950 business owners and non-financial Chinmay is known for the research on hundreds of failed businesses to discover ‘Common Finance Mistakes made in Business’ that he has presented to the Australian Taxation Office (ATO), The Institute of Chartered Accountants of India (ICAI), Certified Practising Accountants (CPA), Institute of Certified Bookkeepers (ICB), and various Industry Associations and Councils.

His training programs are accredited by Institute of Certified Management Accountants (ICMA), Australia.

He has developed finance programs that are taught to MBA students in Australia. He teaches the same at University of Canberra, Royal Melbourne Institute of Technology (RMIT), Torrens University and Insight Academy of Entrepreneurship (Australia).

He is currently the ‘National Treasurer’ of Professional Speakers Australia.

He is the proud owner of six failed businesses. He is proud to have failed so many times, as it prompted him to find out the reasons why. This made him interview hundreds of entrepreneurs, CFOs and financial guru’s that made him understand the practical challenges faced by them on daily basis.

He now offers a unique software tool through his new venture – BeHife Analytics Pvt Ltd that is exclusively developed to assist the top decision-makers to make informed profitable business decisions based on facts and not mere assumptions.

Chinmay’s Book FUNdamentals of Financial Statements” is Amazon’s Best Seller. Written by a non-accountant, the content in this book has been researched, tested and presented over five years to make the subject business finance FUN to learn!

Who should attend?

The FNFM masterclass is designed to benefit,

  • C-Level executives: CEOs, CIOs, CMOs, CDOs, CTOs, COOs
  • Managers keen to take their career to next stage
  • Mid-level managers desperate to be involved in key decision-making
  • New board members of for-profit and not-for-profit organizations.

Topics Covered

  • Understanding Financial Jargon and Analysing Financial Statements
  • Effective Financial Management
  • Cash-Flow and Break-Even Analysis
  • Forecasting and Budgeting