AI Applications in Digital Marketing Kuala Lumpur
Overview
In the rapidly evolving digital landscape, Artificial Intelligence (AI) is reshaping the way marketers approach their strategies, campaigns, and customer engagement. The “AI Applications in Digital Marketing” course offers a comprehensive exploration of how AI is transforming marketing practices and empowering professionals to work smarter, not harder. Participants will gain practical insights into the core AI tools that are influencing the marketing domain—from customer journey mapping and predictive analytics to content personalization and performance optimization.
This course will demystify AI terminology, highlight real-world applications, and provide guidance on integrating AI into existing marketing workflows. Designed to be hands-on and outcomes-driven, the course encourages strategic thinking while equipping participants with the ability to critically evaluate AI solutions. With a focus on both current capabilities and future trends, attendees will leave with the confidence to lead AI-powered marketing initiatives within their organizations.
Learning Objectives
By the end of the course, participants will be able to:
- Understand the foundational principles of Artificial Intelligence in marketing.
- Identify key AI technologies and their application across the marketing funnel.
- Evaluate and select AI tools appropriate for different digital marketing goals.
- Analyse customer data using AI for segmentation and personalisation.
- Develop AI-driven content strategies to improve engagement and conversion.
- Optimise media buying and campaign performance using machine learning.
- Monitor, measure, and refine AI-enabled marketing activities.
- Prepare for future trends and ethical considerations in AI marketing.
Who should attend?
This course is ideal for:
- Chief Marketing Officers (CMOs)
- Heads of Marketing
- Marketing Managers
- Marketing Co-ordinators
- Digital Marketing Specialists
- Brand Managers exploring AI capabilities
Topics Covered
- Introduction to AI in Marketing
- Customer Data & Behavioural Insights
- AI-Powered Content Creation
- Campaign Automation & Media Buying
- Performance Measurement & Optimisation
- Ethical Marketing and AI Governance
- AI Tools Landscape
- Future of AI in Digital Marketing
Our Speakers
