Crisis Management & Social Media
Overview
Crisis is a critical moment in which fates of companies are quickly decided. Companies must not only take the correct action, they must respond in the shortest time possible to prevent further damage to their corporate reputation. In this social media age, never have crises been so visible and immediate in crossing the physical boundaries of countries worldwide that they pose such enormous threat.
The failure to engage today’s captive and influential audience represents an utter misunderstanding of the power that online communities wield in crisis.
Attend this timely event on “Crisis Management & Social Media” to learn how to get your organisation out of crisis unscathed in this viral era. Pick up effective crisis planning and response tactics. Acquire the skills of engaging with online audiences and responding to negative posts.
Learning Objectives
- Unravel the role of social media in today’s crises and how to be prepared by creating a crisis plan
- Analyse the likely issues your organisation can face to develop effective crisis protocols and procedures
- Understand the triggers in a crisis for different approaches to refine your organisation’s processes
- Examine tips on how to craft effective messages and responses to your stakeholders for better engagement
- Discover the art and science of setting realistic recovery goals and milestones to assess the success of your crisis plan
- Delve into different communication platforms and social media insights to understand your key brand influencers in a crisis
- How to harness the media in communicating to the public during a crisis, the challenges and solutions to them
- Effective social media policy to leverage upon in times of crisis
- Unearth social media strategies to manage your corporate reputation and turn emerging crises into opportunities
Who should attend?
- CEOs
- Vice-Presidents
- Directors & Heads of Departments responsible for Crisis Management
- Corporate Communications
- Corporate Affairs
- Media Relations
- Public Relations (PR)
- Investor Relations
- Operations and Security
Topics Covered
- Crisis Trends & Framework
- Crisis Preparednes
- Crisis Responses
- Crisis Recovery
- How to Monitor & Manage Emerging Issues on Social
- Media Platforms to
- Stem Possible Crises Online
- Fighting the Smouldering Crisis in the Social Media Age
Our Speakers
