Transmedia Storytelling
Overview
Every brand wants to stand out from the crowd. The strategy? Create compelling narratives relevant to target audience. However, great storytelling demands meaningful insights and skills to deliver an idea packed with emotional power. Social media has not made things easier. Brands need to also ensure that a single, consistent story is told across traditional and new media platforms.
Are you able to create compelling stories that build a strong corporate voice?
Can you translate your brand narratives into different content formats including social media?
Do you know how to develop metrics to measure the effectiveness of your content?
This 2-day workshop will equip you with practical skills and techniques to successfully pitch stories across traditional and social media channels.
Learning Objectives
- Analyse the changing media landscape & how social media is driving the media revolution
- Strategies to build media relationships & package your story to meet the media’s needs
- Deconstruct broadcast stories from to understand the different narrative structures
- 5 critical steps to reach a meaningful insight & develop your brand narrative
- Examine the elements of good storytelling & the different narrative devices
- Techniques to translate a narrative into online & social media content
- Skills to create an authentic corporate voice online & write a CEO blog
- 5 success principles of transmedia storytelling for internal communication & 8 drivers of employee engagement
- Measurement tools, develop content objectives & metrics that fit your organisation
Who should attend?
- Senior Executives responsible for Corporate Communications
- Corporate Affairs
- Public Affairs
- Public Relations
- Public Engagement
- Media Relations
- Marketing Communications
- Advertising & Branding
Topics Covered
- Understanding the Changing Media Environment
- Understanding the Media’s Different Needs
- Deconstructing a Story
- The Importance of Insights for Great Storytelling
- Creating a Compelling Narrative
- How to Write for the Online World
- Transmedia Storytelling for Employee Engagement
- Putting It All Together – Transmedia Strategy
Our Speakers
Sponser and Media partner
